How To Create Effective Visual Content With Ashton Hauff from CoSchedule [AMP 032] - CoSchedule Blog

How To Create Effective Visual Content With Ashton Hauff from [AMP 032] Blog Have you ever said, â€Å"make it pop,† to your graphic designer? While you know what you mean, it’s likely that your graphic designer does not have the same mental image you do. Today’s episode is going to be about collaborating with your designer to make an amazing image that pops the way you want it to. It’s all about communication! How Ashton got into design and why she loves it. Why digital design is such an important part of the marketing process, as well as why some types of design just add visual clutter and are ineffective. How Ashton makes sure that her designs are intentional and relevant to the blog posts or projects she’s working on. She also talks about how she goes about storytelling through her designs. Tips on finding a theme and settling on colors for a particular project. Why communication is an integral part of the design process. Some of the problems that designers can encounter when they’re working with marketing teams. Why it’s so important that a marketing team trust the designer’s expertise. How marketers can work with designers when there’s something they don’t like in the image. Why simplicity matters for high-quality designs, as well as why simple designs can be challenging to create. Why agility is important, as well as how much Ashton creates over the course of a week. Examples of times when things just went wrong with Ashton’s design process, including what ended up being the problem and lessons she learned. Ashton’s vision of the future of design in marketing, as well as her advice for people just getting started in design. Links: Ashton’s archive on Latent Semantic Indexing blog post .com Lynda.com Canva.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ashton: â€Å"Design is such a huge part of marketing because we’re such a visually led society.† â€Å"You have to know what story you’re telling before you jump into design.† â€Å"You have to trust that your designer knows what they’re doing. There are a lot of elements to design that the everyday person doesn’t notice. We see all of the different layers that make that piece what it is.† â€Å"Over-communicate early on. Don’t be afraid to ask questions.†

Aqualisa Quartz Case Analysis Assignment Example | Topics and Well Written Essays - 250 words

Aqualisa Quartz Case Analysis - Assignment Example The new Quartz product has a significant technological improvement over other models yet is arguably more easy to install than other models (Although many plumbers are reluctant to adopt new technologies). Initial sales results were mixed so a new marketing approach was devised. The first solution was to target consumers, target do-it-yourselfers, or target developers. The data indicates that in the U.K the reasoning installing a new shower is based on In order to connect with customers, the company must produce products that are reliable, not perceived as being over-priced, be easy to install, have a positive brand recognition, and perform well compared to alternatives. From this perspective, the company must strike a balance between brand management (Through having positive name association), value chain management (Through continually incorporating improvements that helps company profitability), innovation management (Through introducing new products such as the Quartz system), and relationship management (Through establishing long term ties with plumbers, do-it-yourselfers etc). The overall PI would have a positive effect although an unintended consequence would be that people may associate the product as being cheap. This would cut into the â‚ ¬275 margin and reduce it to â‚ ¬205. The effect on PI could go in two directions. This could improve the PI through reducing overalls costs, however over long periods of time this could cost the firm sales from associated poor brand

Chinese literature response 2 Essay Example | Topics and Well Written Essays - 500 words

Chinese literature response 2 - Essay Example And still it turns out to be a psychological novel that can marvel any European novels of that time .The advantage of the novel in traditional Chinese literature was that, it only held a peripheral position in the literary system. Thus novelists could explore new themes with more freedom, from which the orthodox modes of writing shied away. â€Å"The story of the Stone† is a typical example of a novel exploring poetically the unorthodox themes, of romantic, passionate love and emotions in the Chinese classical literature. In its opening itself the novel introduces the main theme of passionate love. It begins by telling the reader about a magical stone that can move by its own, change size and can even talk. It was cast off from the heavens by the Goddess Nu-Wa who was repairing the sky with stones. This particular stone was the only excess one left when she finished her work. The stone had magical qualities because it had been touched by a Goddess. The magical stone was distained to be incarnated into a human being. As the stone waits for its future destiny, near a pond it falls in love with a flower. The theme of love is thus introduced at the very beginning of the novel. The stone gets incarnated as the minor noble man Jia Bao-yu of the influential Jia family, a cultured wealthy family in early Qing dynasty China. The flower gets incarnated as Lin Dai –yu who is related to the Jia family but is a commoner. The novel centers around these two teenagers, who though unaware of their heavenly ori gins, try to come to grips with the human destiny on earth through very ordinary daily events in their lives. The caricature of Jin-Bao-yu is interesting and unique. He is the heir to the family. He is handsome, but very impertinent. The heir of the family should get very high education and pass the civil service examinations. But he is a spoilt boy, spoiled by his grand mother. While all boys of his age study, he spends time in the women’s quarters enjoying the

FINANCIAL STATEMENT ANALYSIS Assignment Example | Topics and Well Written Essays - 250 words

FINANCIAL STATEMENT ANALYSIS - Assignment Example The first store to be opened globally was in Middle East in Dubai. (i) Current Ratio: The current ratio signifies a company’s ability to pay off its short term obligations that is the ability to cover up short-term liabilities (debt and payables) with short-term assets (cash, inventory and receivables). The higher the current ratio, the higher the ability of the firm to payoff short-term obligations but it can also depict inefficiency in handling illiquid assets such as inventory. AEO depicts a favorable trend in terms of this ratio as it has elevated from 2.9 in 2010 to 3.0 in 2011. In contrast with the industry average, the company has performed quite well. But such a high current ratio can also show inefficiency in handling illiquid assets such as inventory but this cannot be determined without the help of Quick ratio. (ii) Accounts Receivable Turnover: This ratio talks about the management efficiency of a firm in collecting cash from debtors who were sold goods on credit by the firm; the ratio is computed in times and shows how many times a firm generates and collects cash from debtors in a year. The higher the turnover, the more the efficient the firm is but this would also depict an aggressive or tightened credit policy and can lead to lesser sales generation. American Eagle Outfitters’ trend of Accounts receivable turnover is favorable as it has increased from 2010 to 2011. This compared to the industry shows a way higher ratio and depicts that it operates a very aggressive credit policy. (iii) Inventory Turnover: This ratio again comes under management efficiency of a company and depicts that how many times a year the inventory had been sold for cash and re-stocked; the higher the turnover the more efficient the management of the firm is. The trend of this ratio is favorable for American Eagle as it has increased in the two years

Code of Ethics Essay Example for Free

Code of Ethics Essay The code of ethics is a very important part of the business workplace and must be managed in the right way in order to become successful and maintain the perfect work role. Being able to come up with ideas and plans for code of ethics is a good thing in the workplace because it gives the employees boundaries and policies that have to be followed in order to have a good code of conduct. Code of conduct is a little different from code of ethics because conduct talks about behavior skills in the workplace and ethics plays a role as choosing the right ethical behavior that an employee might show. There are many organizations out there and mostly all of them have either a code of ethics, code of conduct, or even both. These codes are put into the working industry and the environment of the workplace in order to run a business that has no complications and employees have to do what their told. In order to create a code of ethics for an organization, you need to know the components to which can be referenced back to the code of ethics. A code of ethics is also to be accompanied by plans for organizational education, implementation and audit. The overall achievement for creating the code of ethics for the workplace is to come up with a perfect solution theory and be able to translate it into a code that speaks out to the employees and lets them know the rules and regulations of their present day work environment. There are many components that make up the code of ethics because it is initially the rite of passage for workers in a business working environment. What does a statement mean when it is called unethical? Who is the one to decide on whether or not a situation is ethical or not? What are the exact theories and solutions of ethics in the workplace? All these questions relate in a way because of how the work environment is suppose to play a role only by following the right code of ethics and conduct. But there are some who say that the code of ethics cannot be morally wrong or right. Some others believe though that the ethics of code should not have a place in the business industry. We live in a world that is filled with competition and every single individual is trying to be the best they can be at trying to get ahead of one another. In order for this theory to play out, it would be practically impossible for a code of conduct or ethics to be able to be played out in the work environment. By being ethical, there are many ways to win over certain individuals and be at the top of the rat race. In order to be a winner, it is a long journey and passage, but with cretin components of ethics, a positive individual is able to build up work power and use it towards a workplace in a professional way. No matter how badly you need something to be done, going beyond the established code of ethics in the workplace to achieve it is simply unacceptable. † (Lalwani, 2010) Before someone goes into the path of work ethics, one must first take a look at the ethics and benefits of a workplace in order to become a winner of the business industry. Soon as an organization has an established code of conduct and ethics, it is always better to be able to have a greater image and function than a normal man. When a code of ethics is established in the workplace, it enables self-regulation on part of the employees, and it is this code of ethics that guides employees when challenging decisions have to be made. † (Lalwani, 2010) This quality is able to enforce professionalism in the working environment and can also be a provider of products and services in and around an organizations capital. If none of these accusations are able to be produced and made ethically, it is due to the lack of inspiration towards the ethical code of conduct. These are some examples of code of conduct and code of ethics: â€Å"Misrepresentation of data, taking advantage of a professional situation just for personal benefits, working for an organization whose values and ethics conflict with your personal ethics, instigating colleagues and fellow employees to follow unethical paths for group benefits or gains, stealing or misrepresenting information for personal benefit, or on behalf of the employer for the benefit of the organization, stealing or misrepresenting information for personal benefit, or on behalf of the employer for the benefit of the organization, flouting the norm of confidentiality in the workplace regarding sensitive information that will benefit the organization, engaging in corporate espionage, misreporting the amount or number of hours worked, taking credit for work done by another colleague, dressing inappropriately or against the dress code set by the organization, getting personal with any colleague or superior in a professional setup, being dishonest in professional situations for personal or group gain, being insincere, uncommitted, and disloyal towards the organization, violating the established code of ethics in the workplace in the name of individual rights, disrespecting the personal values and beliefs of colleagues in the workplace, with which you have no concern, and dealing with problems in the workplace in an unprofessional manner by making the issue personal. (Lalwani, 2010) By all these rules and codes being engage in opportunity and failure, by following these codes of ethics, you can be the best employee that you possible can be in a work place. A workplace should be able to have ethical organizational subjects helping to decide what is right from wrong. But there are many certain business basics that one must follow and endure in order to play a role as a fellow works men. The basic role of ethics in the work place is for employees to make sure that productivity and progression of the business stay to a descent speed. In not doing so, unprofessional actions can start to take place and employee management will be harder to deal with. By carrying out suitable training to establish workplace ethics, these ethics can be imbibed by every person that comprises an organization, to achieve a common goal that has been laid out by this organization. † (Lalwani, 2010) There are many goals that employees set themselves to and to accomplish those daily goals, they must follow the code of ethics and the code of conduct in the workplace. There are multiple key components of work ethics in the business industry. But there are some organizations that go above and beyond the code of ethics and would soon end up violating the key components of an ethical work environment. There are companies such as Enron and Goldman Sachs show, which have dealt with violations towards the ethics code of conducts and have gone outside of their boundaries only to have failed. The code of ethics is the set of behavioral rules employees should follow to ensure the companys values are reflected in all business dealings. Regardless of the size of the business, clearly defined codes and closely monitored transactions should keep your company from violating laws and make it a place where employees feel comfortable doing the right thing. † (Sullivan) The first major component of ethics is the values of ethical decision making. Businesses are able to express the performance of a company or an organization in terms of how they work with suppliers, employees, and customers on a day to day basis. â€Å"A primary objective of the code of ethics is to define what the company is about and make it clear that the company is based on honesty and fairness. (Sullivan) Values are defined as a word that describes interactions and the importance of what a company has to offer. A second component of ethics would be the principles of it and how they work towards the company’s performance. The principles come into play by supporting a value of the business industry then having employees of a company following the right scheduled operations. When principles play a role in the business world, customer satisfaction is the most important subject of running a business. No customers, no business. â€Å"Corporate responsibility to the environmentally friendly use of natural resources is another business principle that often is found in code of ethics. (Sullivan) Manager support comes from both the principles and values of the code of ethics. This subject is able to include a process of reporting any ethic violations towards the code of ethics and by the process of which people can run an organization. â€Å"To reflect how seriously management considers the code, some businesses display the code of ethics with management signatures in prominent areas, such as the break room, where employees will see it on a daily basis. † (Sullivan) The fourth component that comes into play with the code of ethics is personal responsibility. Personal responsibility regards that each of the employees working in an organization have total responsibility to uphold and keep with the program of ethics. There are both legal and moral issues regarding this certain component because if an employee decides to violate an ethic of code, he or she will have to deal with the consequences. The requirement for personal responsibility is that it can relate to the other components towards the code of ethics. If an employee goes against the rules of ethics, the violators will become an issue towards the company. â€Å"This is meant to show that it is not sufficient to merely adhere to the values and principles but to help ensure every employee supports the code of ethics by reporting violators. † (Sullivan) One of the final components of ethical decision making is compliance. Compliance comes into play when any laws or regulations are referenced as rules towards an association or organization. Relating back to the Enron case, the Sarbanes-Oxley Act was the execution of falsified financial records and became a big problem for Enron. The full details of financial filing is that when a file becomes a record, is has a lot of information towards any company or organization. â€Å"Compliance to all financial reporting and any licensing requirements such as ISO 9000 by the International Organization for Standardization can be documented, along with the expectation that all licenses will be maintained and legal regulations met. (Sullivan) Overall, the code of ethics is a great way to pursue organizational skills in a company and by doing so an organization is able to come up with a code of ethics that employees can follow on a day to day basis. The construction of ethics is how a company or organization is built around by provided a good work environment for certain individuals in the workplace. In order to build an ethics program that helps and supports a company’s actions, you must have a compliance program that is in relation to the code of ethics. There have been recent financial scandals that have been seen by corporate companies. Financial scandals have shown us that there is more need for compliance programs and the need of better business ethics throughout organizations. Out of the National Association of Corporate Directors, there are about 280 corporate CEO’s that have been discussing the problems of the code of ethics being dealt with in all companies. It’s about one out of three CEO’s that talk about how highly they were affected by ensuring legal compliance. When it comes down to the brass tacks of a corporate organization, every organization should have a code of ethics and the only way to come up with one is to construct multiple ideas that support and help the employees of a major organization. By building an ethics and compliance program, most companies are entitled to realize that it takes a lot of development and time to be put into the creation of an ethics and compliance program. Businesses are filled with all sorts of different codes, but here are some examples that can relate to an ethics program and be able to support the company in a long term effective program: â€Å"Establish a code of conduct that reduces risk of criminal behavior, detect wrongdoing, foster quick investigations, minimize consequences, demonstrate company’s ethical/legal philosophy during an investigation, reduce fines if company is found guilty of wrongdoing, and enhance company reputation and stature. † (How to Build a Business Ethics Program) It is not all just about coming up with the code of ethics and that’s it. A company or an organization always has to look at the options they are able to deal with in order to create the perfect effective program. A lot of companies have the power to create the best programs possible, but with just three options to look at, a program can go from a failure to a progressives and successful plan. Here are the three examples that are able to help out building the perfect effective program: â€Å"Develop in house from scratch, hire and external consultant, and use a pre written manual. † (How to Build a Business Ethics Program) Most companies use these options to create the perfect system, but some company’s decision makings go the wrong direction and they eventually have to find of decisions the hard way. A company or organization must have strong decision making skills because creating a code of ethics from scratch is the hard part of developing a program. The company also might have to fully understand the complexity of creating a knowledge list of codes that can be support in the workplace. Companies are dealing with the hiring’s of an extra consultant to help them out with an organizations decision making. Organizations say that an extra consultant might be a cost effective plan, but the question is, what else is left? It all comes down to actually building the ethics program of choice. A company or organization should either use a manual of choice or a pre written template that they can base their ideas off of. By using these two subjects of choice, organizations and companies find it a lot easier to make guidelines towards the production of building a code of ethics. Companies are looking for the strength in an idea to be produced in the program of needs. In order to come up with the best ideas and tools for running a business, it is important to look for the right tools that can implement the ethics of business and strive to create the perfect program. Here are some examples of what a successful compliance program should provide in their development of ethics: â€Å"Sample policies and procedures, step-by-step instructions for the development of a program, a business ethics training program outline with classroom materials and a detailed session leader’s guide, business ethics and compliance officer position description, templates for employee involvement, and sample code of conduct. † (How to Build a Business Ethics Program) After coming up with the perfect ideas to support a company’s foundation, an organization must start to implement the ethics program into the business workplace. The next step to creating a perfect code of ethics is to bring the ideas to the corporate office of the company and have the executives take full responsibility for implementing the code of ethics into the company’s compliance program. By taking the idea to corporate, the effectiveness of the tools needs to be yielded with a solid program that the company or organization can work with. Such as understanding it, endorsing the program, and being able to monitor the code of ethics for total true effectiveness. â€Å"With step-by-step guidelines and accompanying examples of policies, procedures, a training program and an employee survey, such an effective tool provides an excellent road map for implementing an ethics and compliance initiative. † (How to Build a Business Ethics Program) After all the hard work is completed by creating the compliance program, certain companies have to make certain decisions that can be related to the code of ethics from the workplace. The compliance manual should provide the full files of what the code of ethics is suppose to represent and how it is suppose to be reliable with the company’s boundaries. The files can be written with policies, surveys, forms and training session outline for the organizations progression levels. â€Å"Also, businesses should ensure their ethics compliance system manual is fully endorsed by The National Association of Corporate Directors (NACD) as a tool to maintain a culture of integrity. † (How to Build a Business Ethics Program) Overall, the construction of building the code of ethics come from a lot of planning and brainstorming ideas towards the relations of an organizations boundary limit and employee’s satisfaction.

Honesty VersusTruthfulness :: Definition Essay

Honesty Versus Truthfulness Honesty and simply being truthful seem, on the surface, to be one and the same concept. However, though they are closely related in definition and are in fact listed as synonyms, there are fundamental differences between the two. Truthfulness is defined as "consistently telling the truth, honest" in The American Heritage Dictionary, which also defines honesty as "the capacity or condition of being honest; integrity; trustworthiness." Honest means "not lying, cheating or taking unfair advantage." So what does that mean? The definitions are nearly identical, so one must turn to the connotations. Truthfulness is the more basic of the two, it implies, as the definition says, speaking the truth predictably. If one is truthful, one tells the truth when asked a question. One does not spread lies, and one faces reality as it is. However, it is possible to be truthful and still not be trustworthy. If someone tells everything he knows when asked the smallest question, would you want to trust that person with an important secret? Likewise, someone can be truthful and still not be lawful, or entirely in the "right." For instance, someone could be involved in something illegal, and, when asked about it, could tell the truth up to a point. The person in question would be consistently telling the truth, but it would not be the whole truth. Honesty is a somewhat more complex idea that covers a broader range of requirements. Honesty is truthful, reliable, trustworthy, and open. It encompasses the virtues of truthfulness without the gaps. Being honest implies that you are willing to tell the truth at cost of personal risk. It implies being open and truthful no matter the conditions one faces. Real honesty means telling the truth out of respect for others and for oneself. Someone who is honest does not necessarily have to be asked in order to tell the truth; it is their standard of conduct and communication. Of the two qualities, honesty is the more admirable because it is harder to both attain and maintain.

Ghost Story

It was a cold starlit sky when a couple decided to steal a pawn shop which had many jewellery from different type of countries. It was located in an unusual part of the town where people do not often visit as it has a very strange atmosphere in the air. ‘Quick, Quick' said the man grabbing his woman by her wrist and dragging her behind. ‘He's coming, we must disappear before he sees us'. The man held his girl girlfriend very tightly by her arm, who was struggling to run with a heavy load on her back. As the couple hurried along the cold chilling street they slipped into an ally and began to catch there breath. Then came a rather large grotesque looking man charging from his shop, looking from left to right. The man was around six foot tall, rather heavy eyebrows, with many scars across his neck and a right eye which had an irregular white colour inside. As he looked into the dark misty sky he gave an almighty roar which sent vibrations through the heart of the couple. His face turned from one colour to another and as he clenched his fist he then swore to take revenge on the thieves. At this moment of time his humanity was questioned as he looked like he was indestructible. The couple in the alleyway stared at one another in the face, heart beating to the second regretting they even stepped outside the shop. As they were in a cul-de-sac they were too afraid to leave the ally and make an escape. The couple muttered words under there breaths as if they were planning an escape. The man then went back inside the shop and slammed the door which then sent a shudder through the couples body. As the couple went into the streets, they heard a little tap of footsteps in the alley which they were hiding in. The woman stopped and turned towards the alley where there was a dark shadowed figure in the mysteriously gloomy corner filled with a thick dark mist as if she was attracted to it. As the woman curiously stared in the corner, the man held hand and gradually pulled her away from it. As she exited the alleyway she heard a deep, slow trembling voice ‘Where do you think you are going'. As she heard this voice it started to make her think she was hearing something in her head but soon she and the man realised something was in the corner. You aren't going to escape' and then in a slightly decrepit voice ‘It is yours to keep forever'. The woman who then looked in her bag to see what it meant, as she scurried through her bag there she found a black box which began to glow as soon as she picked it up. As soon as she picked it up the creature laughed in a creepy way and all that was heard was a screeching hissing noise. The woman immediately dropped the beautiful black box which then opened, containing a necklace with a dark mist filled black stone hanging from it. This is when the man decided he had enough, grabbed the bag containing the rest of the jewellery and prompted the woman to leave. As they decided to leave she couldn't help but pick up the gold necklace and put in safely in the box. ‘I'm going to throw this back, we don't need it' As she dumped the necklace in the gutter, the couple left the scene of the robbery and they decided to take a taxi. As the car arrived the woman was adamant on taking a taxi but nevertheless decided to go in. As the man entered the taxi he was too occupied in the jewellery but when the woman sat down she looked in disbelief what was on the seat in front of her. The glowing black box was shining like a star and as she opened it, it contained a note ‘Get Rich Or Die Trying. ‘ As soon as she finished reading the note the taxi driver who was the shop owner then turned back and cackled in a callous, cold-blooded way ‘REMEMBER ME' and drove the car down into the banks of a countryside where a low, lurid lake awaited the coming of the notorious thieves.